What is a SWF file and what can I do with it?

The Flash banners provided to you are SWF format files. They end with  the .swf extension. These are files that are viewable-only Flash files. To run these animated files on the web, you would either embed the SWF file into your web page, upload the file into your ad-serving software or send the file to your third party ad publishing network contact.

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